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FMR Brands and MOGA Festival Team together for an Environmental Cleanup Initiative

At FMR Brands, we are committed to promoting sustainability and environmental preservation. That’s why we are thrilled to announce our partnership with the MOGA team for a beach cleanup initiative in Costa da Caparica. Teaming up with Planet Caretakers and Andreas Noe, also known as The Trash Traveler, we aim to make a positive impact on our environment. Join us at Palms Dr Bernard on June 1st from 11 am to 1 pm for two hours of cleaning up the beach and raising awareness about the importance of environmental conservation.

Both organizations are raising awareness about environmental issues through extraordinary approaches, with fun and creativity in natural or urban ecosystems, in order to mitigate the carbon footprint on these fundamental spaces. Know more about Planet Caretakers and The Trash Traveler below.

Planet Caretakers 

Planet Caretakers is a non-profit organization founded in 2021 by passionate volunteers, friends, and family. Their mission is to promote sustainability and environmental preservation through awareness cleanup initiatives. By collecting trash in natural and urban ecosystems, Planet Caretakers mitigates the carbon footprint on these essential spaces. We are excited to collaborate with this inspiring organization that shares our vision of a greener future.


The Trash Traveler

Andreas Noe, also known as The Trash Traveler, is a remarkable individual who has been raising awareness about environmental issues since 2019. Despite having a master’s thesis from Cambridge University in Molecular Biology, Andreas chose to leave his biomedical career behind to dedicate himself to environmental protection. His extraordinary approaches, infused with fun and creativity, have captivated audiences worldwide.

Andrea’s commitment to environmental conservation is truly commendable. Over the years, he has embarked on various impactful initiatives to raise awareness about environmental issues:

  • The Plastic Hike (2020):

In 2020, The Trash Traveler hiked every single meter of the entire 832 km long coast of Portugal in 58 days to collect 1,6 tons of plastic with more than 100 NGOs and 560 people. All trash was transformed into awareness art!

  • The 1 Million Cigarette Butts Cleanup – The Butt Hike (2021):

In collaboration with the Portuguese community, The Trash Traveler collected 1 million cigarette butts in just two months. This initiative shed light on the detrimental impact of cigarette litter and showcased the power of community engagement in tackling environmental challenges.

  • The Circular Economy Cycling Tour – The Trash Cycle (2022):

Andreas cycled 2370 km around Portugal on a bicycle made entirely from second-hand parts. This unique initiative emphasized the importance of adopting a circular economy and showcased the potential of repurposing materials for sustainable living.

  • The Massive Cigarette Butts Cleanup (2023):

In an astonishing feat, The Trash Traveler and 1,400 participants collected a staggering 750,000 cigarette butts in just one week. The project garnered global attention, with major news channels from Argentina to China, the US to Germany, highlighting the importance of addressing cigarette litter.

  • Raising Awareness Creatively:

The Trash Traveler’s adventures are not only impactful but also creatively engaging. Through trashy awareness songs, fun social media videos, and captivating art pieces, Andreas effectively conveys the message of environmental protection in a positive and creative way. By making sustainability fun and accessible, he has inspired a multitude of individuals to join the cause.

Andreas, the Trash Traveler, will be exhibiting his pyramid of 1 million cigarette butts collected just in Portugal outside Palms Dr Bernard during the 4 days of the Moga Festival (May 31st – June 4th).


Join Us and Make a Difference

We invite you to join us on June 1st at 11 am at Palms Dr Bernard, Costa da Caparica, for the beach cleanup initiative. As a token of appreciation, after the cleanup we will be providing SAVG ENERGY drinks to all participants. Moreover, we have an exciting contest planned, where four lucky winners will receive tickets to the MOGA festival. By participating in this initiative, you will not only contribute to the cleanup effort but also support the long-term partnership between FMR Brands, The Trash Travelers and the Planet Caretakers organizations


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FMR Brands and MOGA Festival Team together for an Environmental Cleanup Initiative

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