SAVG Energy, our healthy energy drink, and WHSmith, a specialized retail store chain present in more than 14 airports across Spain, have entered into a collaboration agreement. 

The innovative beverage will now be available in all WHSmith “duty-free” stores in Spain. This marks another milestone in FMR Brands’ expansion strategy, bringing its alternative to traditional energy drinks to nearly 300 million travelers who visit Spanish airports every year.

This is not the brand’s first presence in Spain, as it made a splash last month, introducing the effects of guarana to participants at the Zúrich Marató de Barcelona on March 19th, with its attention-grabbing “drink truck”. Despite its recent entry into the Spanish market, it is already making waves as one of the most innovative energy drinks due to its energizing formula that not only boosts energy reserves but also enhances psychological abilities, memory, and motivation, making it an ideal everyday drink.

With its arrival at WHSmith, the FMR BRANDS group’s brand aims to reach a more cosmopolitan audience looking to experiment with a natural energy source that positively impacts the human body, both physically and cognitively. Its natural preparation, combined with the two different flavor and format options, make SAVG Energy perfect for those seeking an alternative to coffee or those looking to refresh themselves with a red fruit and lemon or grapefruit and apple beverage, infused with guarana caffeine.

This is not WHSmith’s first foray into the world of energy drinks, as it began this year by also betting on unique projects like REFIX, a recovery drink formulated with seawater, also belonging to the FMR BRANDS group.

With this collaboration, along with our recent collaboration with WHSmith, FMR Brands continues its expansion strategy in Spain.