UNCLE BEN JO’S KICK
ASS RANCH WATER

FMR Brands is engaged in order to provide consulting services on behalf of Black Sea Beverages as part of a potential joint venture for a music festival to take place in the United Kingdom. For this project, we have developed a relatively new (for Europe) beverage concept. Ranch water is a “dressed-down margarita” (i.e., wildly uncomplicated). The drink is emblematic of Texas and consists of tequila, lime juice, and sparkling mineral water. We suggested adding some original twist to the product. As an initial concept, the label is intended to evoke an “Americana” feel with a singer playing the banjo while walking along the railroad tracks.